FRIENDVENTURE x MORIO
Maintaining a Budget-Friendly Brand
in the Competitive Market
WHAT I DID
Brand adaptation
Concept strategy
Creative development
Visual design
Printed Paintings, a long-standing provider of canvas prints sold on Amazon, specializes in reproductions of classic paintings. Their affordable canvas prints have been successfully sold for many years. While the company plans to introduce a new brand, they want to maintain Printed Paintings as a distinct and budget-friendly brand.
How might we effectively remodel the brand and enhance Amazon+ content for Printed Paintings to ensure its sustained success as a unique and affordable provider of canvas prints?
Visual Storytelling:
Transforming A+ Content
to captivate Customers on Amazon
WHAT I USED
Adobe Illustrator
Adobe Photoshop
Adobe AfterEffects
A fresh corporate design was developed, including a new logo that reflects the affordable and accessible nature of Printed Paintings.
To enhance the A+ content on Amazon, it was recommended to redesign the product descriptions. The emphasis was placed on visual communication through high-quality images to differentiate from competitors.
Additionally, a product video was created to help customers envision the product's placement and aesthetics and provide them with a better understanding of how the prints can enhance their home decor.
These efforts have contributed to an improved online presence, increased customer engagement, and ultimately, boosted sales for Printed Paintings.
