Breath of Light - Establishing Brand Identity and Promotional Materials
WHAT I DID
Brand adaptation
Concept strategy
Creative development
Visual design
3D modeling
Breath of Light is a service dedicated to promoting physical and mental health through breath and energy exercises. The owner aims to offer a variety of courses in meditation, breathwork, and yoga to foster a holistic approach to well-being.
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How might we develop a cohesive brand identity and photo concept, while also creating compelling promotional materials, to effectively support the launch of Breath of Light's services?
Designing for Breath of Light
WHAT I USED
Adobe Illustrator
Adobe Photoshop
Canva
SketchUp
Enscape
To meet the client's requirements, several steps were taken:
Firstly, a logo was developed that effectively embodies the essence of Breath of Light, encompassing qualities such as tranquility, energy, and holistic well-being. This logo serves as a visual representation of the brand and its core values.
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Additionally, an eye-catching and informative flyer was designed, carefully aligned with the website's color palette. The flyer acts as a promotional tool, attracting attention while conveying essential information about the services provided.
Maintaining visual consistency between the flyer and the website was crucial to establish a cohesive brand identity. By aligning design elements, colors, and overall aesthetics, a seamless experience is created for customers who interact with both the flyer and the website. This consistency reinforces the brand's image and strengthens its recognition in the market.
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Furthermore, Canva templates for Instagram Posts were created to facilitate easy customization by the client. This approach offers flexibility and convenience in tailoring materials to their specific needs.
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Lastly, there was a need to assist in designing an interior concept for the new studio. Taking into consideration all the important brand information, a beautiful and flowing studio design was achieved.
